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Consumer packaged goods companies understand that innovation is critical for the business, not only as a revenues growth engine, but also for creating a competitive differentiation and strengthening the company’s brand.
Innovation is a multi-disciplinary and cross-functional process, especially when it comes to CPG organizations. The innovation process must involve different divisions in the company such as sales, marketing, operations and R&D, as well as additional functions across the value chain such as distributors, retailers, manufacturers and even existing and potential customers.
Each function involved in the innovation process may contribute knowledge and expertise from a different discipline, creating a powerful resource of ideas and opinions. This network of resources requires a solution that can manage the innovation process in a simple yet effective way.
Each function involved in the innovation process may contribute knowledge and expertise from a different discipline, creating a powerful resource of ideas and opinions