PMI’s challenges and mission
An Innovation Management Success Story with Vincent Ducret of Philip Morris International
From Qmarkets’ presentation at the Chief Innovation Officer Summit in April 2015, Vincent Ducret provides insights into the innovation program of PMI, showing how valuable ideas can come from areas within a company that usually remain overlooked.
What Will You Learn?
How to foster an innovation culture
Key achievements and learnings
About Philip Morris International
Headquartered in Stamford, Connecticut and listed on the New York Stock Exchange (NYSE: PM), PMI are building their future on replacing cigarettes with smoke-free products that—while not risk-free—are a better alternative than cigarette smoking.
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