An Innovation Management Success Story with Vincent Ducret of Philip Morris International

From Qmarkets' presentation at the Chief Innovation Officer Summit in April 2015, Vincent Ducret provides insights into the innovation program of PMI, showing how valuable ideas can come from areas within a company that usually remain overlooked.

What Will You Learn?

PMI's challenges and mission

How to foster an innovation culture

Key achievements and learnings

About Philip Morris International

Headquartered in Stamford, Connecticut and listed on the New York Stock Exchange (NYSE: PM), PMI are building their future on replacing cigarettes with smoke-free products that—while not risk-free—are a better alternative than cigarette smoking.

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