Many companies are now embracing innovation in the face of market disruption, but few of them are brave enough to abandon the product that made them successful to begin with. Hosted by Innovation Research Interchange (IRI), this strategic CPG innovation webinar offers key insights on the Philip Morris International’s ‘self-disruption’ strategy, and how Qmarkets’ software is supporting it.
How Philip Morris International is Leading 'Self-Disruptive' Business Model Innovation
What Will You Learn?
First-hand insights from Vincent Ducret – head of FastForward Communities at PMI – covering how the company is championing this revolutionary business model innovation initiative
How to use a strategic blueprint for a successful project launch with the president of EDG, Laszlo Gyorffy
Field-proven best practices of innovation management technology from Qmarkets’ Co-founder, Michael Stilger
In this webinar you will discover how the world’s most successful cigarette company is transforming to succeed in today’s fast-changing and disruptive CPG market.