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Discover How The World’s Most Successful Cigarette Company is Transforming to Succeed in Today’s Fast-Changing and Disruptive CPG Market…
Many companies are now embracing innovation in the face of market disruption, but few of them are brave enough to abandon the product that made them successful to begin with.
Customer-Centric & Self-Disruptive Innovation
65,000 employees across the globe
View this webinar to discover:
- First-hand insights from Vincent Ducret – head of FastForward Communities at PMI – covering how the company is championing this pioneering self-disruption initiative
- A strategic blueprint for a successful project launch with the president of EDG, Laszlo Gyorffy
- Field-proven best practices of innovation management technology from Qmarkets’ Co-founder, Michael Stilger
Hosted by Innovation Research Interchange (IRI), this strategic business webinar offers key insights on the company’s ‘self-disruption’ strategy, and how Qmarkets’ software is supporting it.
How PMI is Designing a Smoke-Free Future