Philip Morris International
In this insight-packed case study discover how innovation at Philip Morris International led the American transnational cigarette and tobacco…
Self-Disrupting to Drive Innovation at Philip Morris International
In this insight-packed case study discover how innovation at Philip Morris International led the American transnational cigarette and tobacco manufacturing company to recognize the critical importance of adopting a more customer-oriented strategy, supported by Nova – PMI’s idea management platform powered by Qmarkets’ technology.
This platform provides a central backbone to the corporate strategic “FastForward” initiative I co-lead, contributing to the transformation of our company into a customer-centric obsessed, agile and entrepreneurial organization.
Discover How We Helped This Client To…
- Prepare its business for a smoke-free future using Qmarkets software
- Implement their Nova idea management system and successfully engage more than 73,000 employees and 300 products
- Shift from a brand centric approach to adopting a customer-oriented strategy
Case Study
About The Company
Headquartered in Stamford, Connecticut and listed on the New York Stock Exchange (NYSE: PM), PMI is building its future on replacing cigarettes with smoke-free products that—while not risk-free—are a better alternative than cigarette smoking.
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