Self-Disrupting to Drive Innovation at Philip Morris International

Case Study Continuous Improvement Idea Management Success Story

In this insight-packed case study discover how innovation at Philip Morris International led the American transnational cigarette and tobacco manufacturing company to recognize the critical importance of adopting a more customer-oriented strategy, supported by Nova – PMI’s idea management platform powered by Qmarkets’ technology.

This platform provides a central backbone to the corporate strategic “FastForward” initiative I co-lead, contributing to the transformation of our company into a customer-centric obsessed, agile and entrepreneurial organization.

Discover How We Helped This Client To…

  • Prepare its business for a smoke-free future using Qmarkets software
  • Implement their Nova idea management system and successfully engage more than 73,000 employees and 300 products
  • Shift from a brand centric approach to adopting a customer-oriented strategy 
Case Study

Philip Morris International

In this insight-packed case study discover how innovation at Philip Morris International led the American transnational cigarette and tobacco…

About The Company

Headquartered in Stamford, Connecticut and listed on the New York Stock Exchange (NYSE: PM), PMI is building its future on replacing cigarettes with smoke-free products that—while not risk-free—are a better alternative than cigarette smoking. 

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