Philip Morris International
In this insight-packed case study discover how innovation at Philip Morris International led the American transnational cigarette and tobacco…
Self-Disrupting to Drive Innovation at Philip Morris International
In this insight-packed case study discover how innovation at Philip Morris International led the American transnational cigarette and tobacco manufacturing company to recognize the critical importance of adopting a more customer-oriented strategy, supported by Nova – PMI’s idea management platform powered by Qmarkets’ technology.
This platform provides a central backbone to the corporate strategic “FastForward” initiative I co-lead, contributing to the transformation of our company into a customer-centric obsessed, agile and entrepreneurial organization.
Discover How We Helped This Client To…
- Prepare its business for a smoke-free future using Qmarkets software
- Implement their Nova idea management system and successfully engage more than 73,000 employees and 300 products
- Shift from a brand centric approach to adopting a customer-oriented strategy
Case Study
About The Company
Headquartered in Stamford, Connecticut and listed on the New York Stock Exchange (NYSE: PM), PMI is building its future on replacing cigarettes with smoke-free products that—while not risk-free—are a better alternative than cigarette smoking.
Check Out Our Other Success Stories
The Metropolitan Atlanta Rapid Transit Authority (MARTA) is one of the largest transit agencies in the United States with around 4,500...
by Qmarkets
12.16.22
9 min read
Hochschild Mining is a leading silver and gold mining company based in Lima, Peru. In business for over a century, the company continues to...
by Qmarkets
09.22.22
8 min read
Idea and innovation management is sometimes seen as the domain of large organizations with dedicated innovation departments and tens of...
by Qmarkets
03.10.21
10 min read