Digital Brainstorming

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The Remarkable Benefits of Digital Brainstorming

In order to create innovative ideas, Alex Osborne suggested that a group of people should engage in a "brainstorm", i.e. "using the brain to storm a creative problem—and doing so in commando fashion, with each stormer attacking the same objective." This simple technique quickly became extremely popular and widely used in creative agencies and innovation teams up until today. There is,...

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