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Leading automotive manufacturer Hyundai Motor America launched its BIG (Better Idea Generator) campaign – driven by Qmarkets innovation management software. Fountain Valley, California, October 15th, 2018- Hyundai Motor America has rolled out the Big Idea Generator (BIG) campaign as part of an annual drive to tap into the innovative potential within their organization. This 12-month campaign incentivizes participants to contribute...
Over the last couple of decades, Silicon Valley has been responsible for inventing and reinventing all kinds of gadgets and technologies: the music player, the phone, the watch, the TV and the computer itself. Recent trends suggest that the automotive industry might be next on Silicon Valley’s disruption list. Besides a surge of auto tech startups and Tesla’s success, Silicon...