Discover how AI agents can enhance every stage of the corporate ideation process. Dr Selina Lehmann from the University of Hohenheim shares her Ideation 3.0 framework, highlighting key innovation challenges and how different types of AI agents can address them.
Explore the Ideation 3.0 model and learn how AI agents can address common pain points across corporate ideation systems.
Discover real use cases of of these agents within global innovation programs powered by Qmarkets.
Gain academic and practical perspectives on integrating AI into innovation processes.
Dr Selina Lehmann is a researcher at the University of Hohenheim, specializing in innovation management and AI-supported ideation. Alongside her academic work, she contributes to MAHLE’s Business Innovation Team, focusing on Startup Collaboration & Corporate Innovation.
Yoel is one of Qmarkets’ most experienced team members, having joined the company in 2012. Over the years, he has led dozens of successful client implementations and played a pivotal role in shaping the evolution of the Qmarkets platform. With deep product knowledge and a keen understanding of best practices, Yoel is a go-to expert for driving innovation program success.
The Agenda
We kick off the webinar with a warm welcome, introductions to our speakers, a preview of the agenda for today’s session, and a quick overview of Qmarkets.
Selina presents her latest research on AI-supported ideation, introducing the Ideation 3.0 framework and the role of AI agents in addressing common pain points.
Yoel showcases relevant real-life use cases for each of the AI Agents outlined in Selina’s framework.
We wrap up the session with an open Q&A to our experts.
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