At Qmarkets, we have always believed that the real power of innovation management comes from connection.
A single idea can be valuable. A single trend can be important. A single startup can open a new opportunity. But the true value of an innovation ecosystem is only revealed when you can understand how all of these signals relate to each other – across teams, campaigns, business units, strategic priorities, and external landscapes.
That is exactly why we are excited to introduce Iris, our new AI-powered strategic intelligence layer across the entire Qmarkets platform.
Iris helps innovation leaders explore, evaluate, and act on the innovation data already living across their organization. It brings together AI-generated analysis, portfolio-wide context, external landscape intelligence, and smart recommendations – all in one intuitive experience.
See Your Portfolio Through Any Strategic Lens
With Iris Lens View, you can explore your portfolio from the angle that matters most.
Whether you want to look at a specific campaign, or get an overview of your entire innovation portfolio, Iris gives you strategic lenses that scan and organize relevant assets according to specific themes. You can choose from a set of template lenses covering key business priorities, pain points, technologies, and more, or create your own custom lenses based on the specific criteria you define.
The result is a more flexible, strategic way to work with innovation data. Ideas that were buried inside old campaigns can become relevant again. Patterns that were invisible across departments become clear. Gaps in the portfolio become easier to identify. And leadership conversations can be grounded in a defensible view of what is actually happening across the business.
Understand Value at a Glance with the Iris Score
Finding relevant innovation assets is only the first step. The next challenge is knowing where to focus. That is where the Iris Score comes in.
Iris gives each asset an intelligent, at-a-glance view of its potential value, based on the context available inside the platform and enriched with wider portfolio and landscape insights. This includes AI-generated analysis across key criteria such as feasibility, clarity, relevance, originality, strategic alignment, and other configurable dimensions.
But the real power of the Iris Score is that it goes beyond the innovation in isolation.
Iris can also surface the wider context around each opportunity, including complementary solutions, related trends, similar patterns across the portfolio, relevant research, technologies, startups, and other signals that may strengthen or shape the idea. This gives innovation teams a richer understanding of not only whether an idea looks promising, but why it matters and how it connects to the bigger picture.
Iris does not replace your evaluation process. It makes that process smarter, faster, and better informed.
Turn Connections into Action with Iris Assist
One of the biggest challenges in enterprise innovation is not a lack of ideas. It is the hidden overlap between them.
In large organizations, different teams often raise similar ideas, submit duplicate improvements, or identify related needs without knowing that others are working on the same problem. This creates noise in the portfolio, slows down decision-making, and makes it harder to see which opportunities are truly unique.
Iris Assist helps solve this by identifying meaningful relationships across your innovation ecosystem and recommending practical next steps.
But duplication is only one part of the story.
Iris Assist can also help recommend valuable connections between related assets. For example, a startup tracked by a scouting team may be highly relevant to an operational pain point submitted by an employee. A trend identified in the market may connect to several ideas already sitting in the portfolio. A solution proposed in one region may answer a challenge raised by another business unit.
By surfacing these relationships, Iris helps innovation teams move from passive portfolio management to active opportunity orchestration. It does not just show you what you have. It helps you understand what belongs together – and what you can do next.
This Is Just the Beginning
We believe Iris represents a major step forward for enterprise innovation management.
It gives our customers a new way to see their innovation portfolios: not as a collection of disconnected submissions, but as a living ecosystem of ideas, signals, opportunities, and strategic connections.
At the same time, this launch is only the beginning.
Our team is already working on new ways to make Iris even more powerful, with deeper recommendations, richer portfolio intelligence, and more proactive support for the decisions innovation leaders need to make every day. As always, we are developing these capabilities with constant feedback from our customers to ensure the end product is aligned directly with your needs.
We are incredibly excited to see how our customers use Iris to uncover hidden opportunities, connect the dots across their innovation portfolio, and accelerate the path from insight to impact.
To learn more about Iris and see the new capabilities in action, visit the full Iris product page and watch the product video.
