Open Innovation: The Cooperathon Approach

Open innovation. Hackathons. Collaboration. All innovation buzzwords, and all important. One company, however, decided to combine all three into an overall concept, the Cooperathon. In essence, it’s a hackathon on steroids, but in reality, it’s so much more than that, proving that by listening to your employees, your customers, involving experts and external stakeholders, you can reach innovative success. 

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