Thomas Klaffke

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Why Your Company Needs To Forget the Past in Order to Create a Brighter Future

How Kodak Failed To Navigate Digital Disruption In Spite Of Investing In It When thinking about the challenges of disruptive innovation – one of the most commonly cited examples is Kodak’s failure to capitalize on it’s dominance during the shift from analogue to digital. However, common assessments of why Kodak failed are quite one-dimensional. They fail to touch on the real...

The Remarkable Benefits of Digital Brainstorming

In order to create innovative ideas, Alex Osborne suggested that a group of people should engage in a "brainstorm", i.e. "using the brain to storm a creative problem—and doing so in commando fashion, with each stormer attacking the same objective." This simple technique quickly became extremely popular and widely used in creative agencies and innovation teams up until today. There is,...

A New Way of Thinking About the Automotive Industry

Over the last couple of decades, Silicon Valley has been responsible for inventing and reinventing all kinds of gadgets and technologies: the music player, the phone, the watch, the TV and the computer itself. Recent trends suggest that the automotive industry might be next on Silicon Valley’s disruption list. Besides a surge of auto tech startups and Tesla’s success, Silicon...

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