These are ad-hoc internal projects, where managers inside the company define the specific topic they want to collect ideas for. Campaigns, sometimes referred to as Challenges, normally come with a time limit (2-8 weeks), and have proven to be the most effective and efficient way for collecting ideas.
Running a Qmarkets Campaign
Whether you run a campaign as a pilot before introducing a company-wide innovation process, or whether you are only interested in running 3-4 idea campaigns a year, Qmarkets can offer a solution for you.
Using our award winning idea management software, we will offer you a turn-key solution for running a campaign. From the moment you define the campaign topic or challenge, through idea collection and collaboration, proceeding to an intelligent idea evaluation and filter process, and eventually identify the top ideas - the one your company should implement.
Qmarkets Check-list for a Successful Campaign
Following our years of experience with running campaigns, we recommend following these 7 simple steps:
1. Define the campaign/challenge – ask the right question.
2. Define the right audience/department – internal/external.
3. Agree on the duration of the Idea Challenge/Campaign.
4. Communicate the Campaign internally prior to launch.
5. Launch Your Campaign.
6. Receive Ideas, Evaluate, Review and Decide on best ideas.
7. Implement top Ideas and measure the outcome .
Where Should I Start?
Contact us today to discuss a hosted Qmarkets idea management campaign.